Prospects & partners — pipeline tracker
Living tracker for client prospects and partner/referral targets for the dev
agency. Evidence + full research behind each row: research/2026-07-20-reference-scan.md.
Personal job leads live separately in career-opportunities.md.
Stage: idea · to-approach · in-conversation · pitched · won · parked · not-a-fit.
Kind: prospect (could pay for a build/Repaint) · partner (referral/collab, not a buyer) ·
reference (study, don't sell).
Updated 2026-07-20.
Client prospects
| Prospect | Kind | Stage | Pitch angle / opening | Next action |
|---|---|---|---|---|
| mozguide.com (Mike Slater — Daniel's dad) | prospect + portfolio | idea | WordPress+Elementor, dated, hugely photogenic subject. Rebuild as image-forward, WhatsApp-first enquiry engine + map-driven route storytelling + trip-parameter capture. Family = full creative control → clean before/after. | Agree scope with Mike; treat as next portfolio case study (fits tiny-agents animated bg). |
| physioscpt.co.za (Physios CPT, Claremont) | prospect | to-approach | Best cold Repaint lead. Open on the real defect: bare apex serves a *.jnb1.host-h.net parking cert (broken SSL/redirect). Escape Wix template → owned booking funnel (today punts to RecoMed) + distinctive site. |
Warm intro if possible; else contact Nicole/Geron (082 557 2311). Note incumbent agency "Your Best Friend" = displacement. |
| citt.ai (Declan Ahern, mental-health SaaS) | reference / low-priority | parked | No Repaint pain (modern Next.js, self-built). Only speculative angle: overflow/contract dev or an animated marketing front-end for a stretched solo founder. Country unconfirmed — not assumed SA. | None. Watch as a healthtech reference. |
Partners & referral targets
| Target | Kind | Stage | Angle | Next action |
|---|---|---|---|---|
| Bree Media House (Marcelle Liebenberg) | partner | in-conversation | Cape Town content/brand agency, already Daniel's aerias collaborator. Complementary, not competitive → two-way referral: they pass clients needing a site that converts (Repaint); he passes clients needing photo/video/brand. | Formalize the referral loop off the aerias template. (Ties to clients/aerias co-credit [X].) |
| Tide Raider (tideraider.com) | partner / collab | idea | Surf SaaS (data+AI, WhatsApp, Global Map). Gap = no animated/simulation surf visuals — Daniel's signature. Bootstrapped (R45/mo) → thin budget. | Approach via Kea Logic (its builder), or offer the simulation piece as a specialist. |
| Kea Logic (kealogic.dev) | reference + collab | idea | ⭐ The close mirror of danielslater.dev (benefit-led, conversion-first, stack-agnostic, WordPress→rebuild "Repaint", audit lead-magnet). Competitor in CT premium-web, but Daniel's animated/simulation work is a gap they don't fill → specialist-collab, Tide Raider the obvious first shared project. | Study their funnel (esp. the audit magnet). Explore a collab intro. |
Ecosystem / market map (not targets — a directory of the real TAM)
- navitas.co.za (Navitas Concepts) — SA medical practice-management SaaS. Its customers are small SA health practices on WP/Wix/Squarespace = ideal Repaint SMBs. Partner/ referral-channel angle, not a client. (Daniel's "how does this align?" → neither competitor nor client; an adjacent ecosystem.)
- recomed.co.za (RMed Online) — funded SA healthcare booking marketplace, 3,000+ practitioners. Not a client (too big, in-house eng). Its practitioner base is a lead directory (physioscpt is a live example of a RecoMed-booking Wix clinic).
Open strategic questions (from the scan)
- Free audit funnel? Kea Logic uses a free automated website audit as top-of-funnel;
Daniel's Signal Audit is paid (R3,500) and the only entry. Decide whether to add a free
automated audit that converts into the paid one. (Not settled — would go to
DECISIONS.md.)