Aerias Athletics — metrics
Source of truth for /work/aerias, the homepage aerias chip, and the aerias row of
/repaint. Policy: nothing invented (see ../berlein/METRICS.md).
- Site: aerias.co.za (Cloudflare Pages; store currently in maintenance mode).
- Analytics: Google Analytics 4 present — property
G-R4EP5H5QTF, on the legacy store'scheckout.html/Returns.html(checked 2026-07-19). So real conversion / funnel history exists and is pullable. Because the store is in maintenance, pick a clean pre-maintenance window for the "after".
Updated 2026-07-19.
| Metric (site row) | Before | After | Source | Status |
|---|---|---|---|---|
| Conversion | — | — | GA4 G-R4EP5H5QTF |
pull GA4 (need viewer access) |
| Cart abandonment | — | — | GA4 checkout funnel | pull GA4 |
| legacy apex: 70/100 · LCP 5.4s | staging rebuild: 60/100 · LCP 3.8s | Lighthouse mobile, 2026-07-19 | DROPPED — not a clean win (score fell 70→60; LCP better but rebuild not live) | |
| Mobile sales share | — | — | GA4 (device breakdown) | pull GA4 |
| Checkout completion | — | — | GA4 funnel | pull GA4 |
| Measurement window | — | — | to decide | e.g. rebuilt-store live window vs old-store window, both pre-maintenance |
Load speed dropped (2026-07-19): the rebuilt store on staging.aerias.co.za scored
60/100 vs the legacy apex's 70/100 — LCP improved (5.4s→3.8s) but the overall
score fell, and the rebuild isn't publicly live. Claiming "faster" is a landmine (anyone
can re-run Lighthouse and see 60). Real proof for aerias lives in the GA4 funnel below.
Access needed: GA4 property G-R4EP5H5QTF (you and/or Bree Media House). See
DATA-REQUEST.md. Also confirm the Bree co-credit wording — it's an open [X] on
/work/aerias and the homepage.