Agency Roadmap — danielslater.dev
Business — core · biz/ROADMAP.md

Agency Roadmap — danielslater.dev

North star for the dev business. Strategy lives in BUSINESS-MODEL.md; settled calls in DECISIONS.md. This file is the operational plan — what we're doing now, next, and later. Active tasks: BOARD.md. Client state: clients/. Agents in flight: agents/REGISTRY.md. Pipeline: PROSPECTS.md.

Updated 2026-07-20.

Now (this week)

  • Launch danielslater.dev — Vercel production + domain attach. Held on: WhatsApp number, daniel@ receiving, no visible [X]. (BOARD #1–#5.)
  • Start real metric capture for the two case studies — see clients/aerias/METRICS.md and clients/berlein/METRICS.md. Nothing goes on the site until it's sourced there.
  • Stand up this operating system — clients/, agents/ registry, and the gather-site-metrics skill.

Next (2–4 weeks)

  • Fill case-study + /repaint metrics from real data as it arrives (GA4 for aerias; Alexa's records for berlein; Lighthouse for load-time on both).
  • daniel@ outbound (Resend) once inbound routing is live.
  • WhatsApp Business number (eSIM) if going that route; else swap the personal stopgap.
  • First outreach once the site + an honest contact channel are live — first targets in PROSPECTS.md: mozguide (dad → next portfolio piece) and physioscpt (cold Repaint with a ready-made opening defect).

Later

  • Cloudflare Web Analytics accruing on both client sites → real "after" numbers over time.
  • INTL price-anchor raise once references/reviews exist (per DECISIONS).
  • agency-sync skill feeding status into Bottimus.

Strategic objectives & timeline (Daniel, 2026-07-21)

Raw objectives to shape into the dashboard's planned timeline / objectives view (per-client + global — see DASHBOARD.md). Milestone types to track on it: site fully live · tracking added · marketing started · meetings · billing/charging events.

  • Founding case studies → recurring. Waive / heavily discount the build for Mozguide, Berlein, Aerias (equity) and a likely Physios CPT; the objective is to convert each onto a recurring subscription (Care + tracking + marketing) that seeds MRR — see PAYMENTS.md. Early clients free / heavily discounted is fine to start; the near-term goal is references + live metrics, not build revenue.
  • Personal → agency. Daniel is currently full-time at Nsuna; the objective is to shift toward contract work through the agency — define what that looks like (timing, income floor, how much agency work replaces salary).
  • Register a SA business. Stand up the trading / legal entity (ties to the dingese / Leachie entity question in BRAND-STRATEGY) — needed as invoices, contracts, and equity deals get real.
  • Bree & other agencies. Timeline objectives around the two-way referral loop (mostly already scoped in the business model) belong here too.