LOCKED — the Leachie mark
Assets · Brand · biz/assets/brand/MARK-RULES.md

LOCKED — the Leachie mark

Settled 2026-07-24 by Daniel. "our most recent Japanese style website version is the one that we are locking in — at least that logo that we have on it."

The mark is the Cradle, thin-bumpy cut — the one carried by the ma (Japanese-minimalist) build. An open arc with a bumpy rim and an upright seed rising out of it, wider than tall. Nothing here is a fork any more.

file what it is where it goes
leachie-mark.svg full colour — rind #c9422b, seed #5e3320, both as var() with those as fallbacks anywhere on paper or a light ground
leachie-mark-mono.svg one colour via currentColor knocked out of the hanko seal, CSS masks, print, one-colour ink
leachie-mark-on-dark.svg seed flips to flesh-lit on --seed-deep or any flooded dark ground, where the standard cut's seed disappears
leachie-favicon.svg seal-red mark on a warm-paper tile, 64px viewBox the browser tab (already live in danielslater-dev/static/favicon.svg)

Rules that survive the lock

  • Minimum size 16px. Verified by the logo agent — the arc and the upright still read. The pamphlet runs it at 24–28px and 42px on the sign-off.
  • On a flooded dark ground use on-dark, never the standard cut.
  • On a rind/terracotta ground use mono in flesh-lit.
  • The mark keeps its own colour. It has its own tokens (--fruit/--fruit-deep/--pip) precisely so the interface can roam across palette directions while the fruit stays a lychee. A mark that reskins to its host has stopped being a mark — this is why the powered-by badge on danielslater.dev hardcodes the two brand hexes rather than reading that page's ocean palette.
  • The wordmark is Hanken Grotesk 400, upright, 0.02em. Not italic, and not the host page's display face.
  • Clearspace ≥ the seed's height.

Where it is in use

  • danielslater-dev on rebrand/leachie-ma — inlined by src/lib/components/CradleMark.svelte, sealed by Seal.svelte, plus static/favicon.svg.
  • biz/pamphlet-preview — all 13 pamphlets (bold cut), page headers at 28px and the sign-off at 42px.
  • _wt-ds-personal (danielslater.dev, the personal site) — the powered-by sign-off, src/lib/brand/leachie/.

What this supersedes

  • brand/marks/ — the calm-era round cross-section. Retired.
  • brand-v2/ — the four abstract kamon directions and the ten-strong cradle family. Parked, explored, not chosen.
  • header-mark/ — the parametric pass on the round in-site mark. Superseded.
  • cradle-mark/out/ — still the generator's full output (19 presets × 3 cuts). Keep it: it is how a future variation gets made. But thin-bumpy is the mark, and the site no longer offers the other three as a choice.