Nadia Omidosu — scope one-pager + talking track

Leave-behind + call prep for the respond/show/scope conversation. DRAFT for Daniel's voice — nothing here has been sent. Status: hottest inbound lead, in-conversation; she enquired, preview approved + live. Job = convert, not prospect.

60-second brief: Educational psychologist, Centurion (HPCSA PS0160865). Children → adults; therapy, assessments, parent guidance. Current site is template-locked on a budget SA builder — clean-ish but undistinguished, and enquiries are a bare WhatsApp link + email with no intake, no record, no follow-up. She's already WhatsApp-first — just not on rails she owns. Do NOT lead on "your site is broken" (it isn't — SSL is healthy). Lead on brand + funnel.

The show — before/after

Open both on her phone, side by side:

The preview is the pitch. Palette drawn from her own watercolour tree, warm type, child-friendly but professional. Let her react before you say anything.

Quotable: "Same practice, same you — but this one looks like the standard of the work you actually do. And it's built so every enquiry lands with you, organised and ready to answer."

What the rebuild includes

• A distinctive brand of her own — identity drawn from her material, not a template shared with a thousand other sites. Fast on a phone, hers to own.
• An owned, WhatsApp-first enquiry funnel — a short intake (who it's for, age, concern, urgency, consent) that opens into WhatsApp, so enquiries arrive structured instead of as blank "Hi, are you available?" messages. Email fallback.
• Privacy built in — enquiries go to her and only her. Nothing routes through me or any third party. Consent captured properly (POPIA).
• She can edit her own content — simple control panel for copy and photos; no developer needed for day-to-day changes.

Quotable: "Right now an enquiry is a blank WhatsApp message. After this, it arrives with the concern, the child's age, and how urgent it is — before you've typed a word."

Price (settled — quote plainly; this is INV-2026-001 as drafted)

• The build is billed by the hour at R1 000/hr — design, brand, copy, launch and the revision round, itemised on the invoice. The founding 50% is traded for permission to feature the project as a case study.
• Maintain (R425/mo for her first year) is the one to recommend. Hosting, domain, SSL, backups and uptime, plus a monthly security check, a monthly performance/Google check, and one support ticket of up to an hour.

  Quotable: "Your changes come first. If you don't need any that month, the hour goes into your SEO and being found — so it's never a month you paid for nothing."

• Host (R225/mo) is the floor: we keep it online, and anything she wants doing is R1 000/hr, minimum an hour. Grow (R1 250/mo) is the month-2 conversation, not the close.
• Every plan is month-to-month, cancel any time, no lock-in. The founding rate holds for 12 months, then it's list price.

Scope + the one-revision rule (say it up front, kindly)

• Fixed scope, written down before work starts: her pages, her content, the enquiry funnel above.
• One revision round is built into the quote — it's on the invoice as its own line (the portrait swap and the assessment rename). Anything beyond the agreed scope is quoted in writing before any work starts — no surprise bills, ever, in either direction.
• Out-of-scope work is R1 000/hr, minimum one hour, half-hours after that — the same rate as the build, printed on the invoice. Nothing hidden.

The launch-keys ask — at signature, not at go-live

Ask for these the day she says yes, as one list ("here's everything I need from you, once"):

1. Domain/DNS access — to point nadiaoedpsych.co.za at the new site.
2. WhatsApp Business — start day one. Verification with the platform takes 2–14 days, so it begins at signature and go-live follows it.

   Quotable: "The WhatsApp side needs a business verification that takes up to two weeks — out of my hands — so we start it the day you sign and launch when it clears. No same-day switch-on, and I'd rather tell you that now."

3. Google Business Profile access (manager invite) — so the map/search listing matches the new site.
4. Ad account / profile access for later — costs nothing now, makes the month-2 marketing conversation frictionless.
5. Content: original photos (not builder-compressed copies), any copy updates, HPCSA/practice details confirmed.

Month 2 — the grow conversation (NOT the close)

Close on build + Maintain only. Once she's live and enquiries are flowing, then raise the Grow plan: active growth work each month, search visibility, Google profile tuning, a monthly report. Sell the second thing after the first thing works.

Talking track (call shape, ~20 min)

1. Open (2 min) — thank her for reaching out; confirm what prompted the enquiry and what she wants more of (assessments? therapy clients? parent guidance?).
2. Show (5 min) — both sites on her phone. Silence first, then the quotable.
3. The funnel story (5 min) — blank-message enquiries vs structured intake; her enquiries stay hers, private, organised.
4. Price + scope (3 min) — state the numbers plainly, one revision round, no-surprises rule.
5. The ask (2 min) — "If you're happy, I'll send the scope in writing. The day you confirm, I'll need the keys list — and we start the WhatsApp verification immediately because that's the long pole."
6. Don't raise Grow or marketing beyond the Maintain care line. Month 2.

Likely questions — quick answers

[INTERNAL — hard constraint: POPIA. Enquiries deliver to Nadia's business inbox/WhatsApp ONLY — never copied to Discord or any Daniel-owned channel. This is already how the preview funnel must be wired; it's also a selling point, so say it.]