Ed-psych cluster — templated pitch one-pager
One page, front only. Send as a clean PDF (or paste sections into a reply) after a prospect bites on the free-look CTA — it is the leave-behind, not the first touch. Everything in the client-facing body is outcome-led: no stack names, no prices (scope is discussed on the call).
Merge slots: {{first_name}} {{practice_line}} {{defect_1}} {{defect_2}} {{keep_line}}
{{outcome_1}} {{outcome_2}} {{outcome_3}} {{daniel_contact}}
{{daniel_contact}}= Daniel's public agency email as published on danielslater.dev — never the day-job address.
THE ONE-PAGER (client-facing template)
[danielslater.dev wordmark] · For educational-psychology practices
A practice like yours, before and after
Your website should be bringing you enquiries. Right now, {{defect_1}}.
The problem
Parents choosing an educational psychologist decide on trust, and they decide fast — usually on a phone, usually at night, after a parents' evening or a difficult report. When they land on {{practice_line}}, {{defect_1}}. {{defect_2}}. Every one of those moments is an enquiry that quietly goes to the next name in the search results.
Before and after — see it, don't imagine it
I rebuilt the website of a South African educational-psychology practice — same kind of solo practice as yours — end to end:
- Before: a template site that looked like everyone else's, with enquiries scattered across chat messages and an inbox.
- After (live, take a look): https://nadiapreview.danielslater.dev — a distinctive, trust-first site where a parent can read, feel reassured, and send a structured enquiry straight to the practitioner in under a minute — on a phone.
Honest note: the "after" is a working demonstration I built to show what's possible for a practice in your field — a proof piece, not (yet) a paid client project. Judge it on what you see.
What this would mean for your practice
- {{outcome_1}}
- {{outcome_2}}
- {{outcome_3}}
What stays yours
{{keep_line}} Your content, your photographs, your number, your domain — anything that already works, stays. I tell you plainly what's worth keeping before we talk about anything else.
Enquiries land with you and only you — your inbox, your WhatsApp — never routed through a third party's server. (For a practice handling sensitive family information, that isn't a nice-to-have.)
How it works
- Free two-minute look — I send you a short, straight rundown of your current site: what's costing you enquiries, what's worth keeping. No document to fill in, no obligation.
- If it's useful, a short call — we map exactly what your practice needs. [scope on call]
- You see a working preview of your own site before anything goes live.
Next step: reply "yes" and the two-minute rundown of your site is yours.
Daniel Slater · danielslater.dev · {{daniel_contact}}
MERGE TABLE (internal — fills the slots per prospect)
| Slot | Wessels | De Bruin | Miller | van Niekerk | Green |
|---|---|---|---|---|---|
{{practice_line}} |
your site | your site | your site | your site | your site |
{{defect_1}} |
your Google result is headed with the single word "Index" instead of your name and what you do | your site takes around ten seconds to load — most phone visitors are gone before it appears | your Google result is headed "LMILLER.CO.ZA" instead of your name and what you do | there's no way to reach your practice in writing from your site — no enquiry form, no email listed | the site's design has stood still since 2021 while parents' expectations kept moving |
{{defect_2}} |
And the enquiry form on your contact page sends messages through an overseas software company's server before they reach you — worth checking every enquiry actually arrives | And on a phone the pages arrive desktop-sized — pinch-and-scroll reading | And enquiries from the site go to an email address on a different domain than the one you own | So parents and referring teachers have one option: phone you during working hours | (omit — lead with respect: the essentials on her site work) |
{{keep_line}} |
Your assessment pages (school readiness, IEB/GDE accommodations, career guidance) are a genuinely strong service list — better presented, they're the heart of the new site. | Your WhatsApp-first way of working is exactly right — the rebuild keeps it front and centre. | Your practice name is your domain — the rebuild finally makes both work together. | Your Val de Vie news deserves a proper home page moment. | Almost everything functional stays — this is a repaint of what shows, not a rebuild of what works. |
{{outcome_1}} |
A Google listing that says who you are and what you do — in Durbanville, in plain words | A site that loads in about a second, even on a phone on mobile data | A Google listing led by your name and profession, not your domain | A written enquiry route that works at 21:00 when parents actually sit down to search | A first impression that matches the standard of the practice behind it |
{{outcome_2}} |
Every enquiry delivered straight to your inbox — nothing routed through third parties | Parents reading comfortably on their phones and tapping straight into your WhatsApp | Enquiries arriving at an address on your own domain, matching the name on the door | Structured enquiries (concern, child's age, urgency) arriving in your inbox or WhatsApp | A site a referring school or paediatrician is comfortable passing on |
{{outcome_3}} |
A site that reads as current as your practice is | A Google headline with your name spelled right and your services in plain language | One coherent, current site in place of one very long page | A home page that leads with the new practice, not around it | Everything that already works, untouched |
Usage notes (internal)
- One defect leads, one supports. Never stack more than two defects in front of a prospect — it tips from observant to unkind. Green gets one defect and extra respect.
- The one-pager mirrors the entry ladder (playbook §3): free look is the only CTA; the Signal Audit and build pricing are named on the call, with the price stated before any audit work — never in this document.
- If the Nadia deal converts, swap the "Honest note" per rollout.md §"If nadia converts" — with her permission only.
- Layout guidance (if rendering to PDF): headline 20pt+, section heads bold 12-14pt, body 10-11pt, generous whitespace, one accent colour, CTA bottom-right. One page. Literally.