Ed-psych cluster — first-touch drafts + follow-ups

DRAFTS ONLY — nothing here has been sent. One first touch + one follow-up per prospect (per the cluster plan; the follow-up doubles as the graceful close, and once it says "I won't follow up again", honour it).

Craft rules applied (from the cold-email skill): subjects 2–4 words, lowercase, internal-looking, no names/numbers/pitch; bodies ~100 words; you/your over I/we; personalization is the defect itself (verified 2026-07-24 — receipts in dossiers.md); one CTA = the free two-minute look; no prices anywhere ([scope on call]); no stack names; no "just checking in". Send window: Tue–Thu, 09:00–11:00 SAST. Stop the sequence the moment anyone replies — then it's the ladder (free look → call), per playbook §3/§5.

Honest proof framing (every email): nadiapreview is "a working demonstration I built", never "a client site". If Nadia converts, see rollout.md before changing a word.

{{daniel_contact}} = Daniel's public agency email (as on danielslater.dev). Sign-offs assume email; trim signatures for WhatsApp.

1. Charlene Wessels — email to info@charlenewessels.co.za

First touch — subject: your google listing

Hi Charlene,

When your practice comes up in a search, the headline Google shows is one word: "Index". Not your name, not "educational psychologist, Durbanville" — just Index. Parents deciding who to trust with their child see that before they see you.

One more thing worth checking: the enquiry form on your contact page sends messages through an overseas software company's server before they reach you. If that service ever lapses, enquiries vanish silently.

I rebuild exactly this kind of practice site. Here's a before-and-after I built for another educational-psychology practice — a working demonstration, not a paid project, so judge it on what you see: https://nadiapreview.danielslater.dev

Want the two-minute version for your site — what's costing you enquiries, and what's worth keeping? Reply "yes" and I'll send it. Free, no obligation.

Daniel Slater danielslater.dev · {{daniel_contact}}

Follow-up — day +4, same thread

Hi Charlene,

One last thought, then I'll leave you in peace. Your assessment pages — school readiness, career guidance, the IEB/GDE accommodations work — are a genuinely strong service list; very few practices spell it out that clearly. That's the part worth keeping. It deserves a site that introduces you properly in a search and delivers every enquiry straight to your inbox.

The before-and-after again, if useful: https://nadiapreview.danielslater.dev

The free two-minute rundown of your site stands whenever you want it. And if the timing's wrong, no hard feelings — this is my last note.

Daniel

2. Rianie De Bruin — email to rianiedb@gmail.com, follow-up on WhatsApp (082 377 0411, her site's own channel)

First touch — subject: loading time

Hi Rianie,

I timed your website this week: roughly ten seconds before anything appears — and on a phone the pages arrive desktop-sized, so it's pinch-and-scroll to read. Most parents search on their phones, and most won't wait ten seconds; they tap the next name in the results.

You clearly already run the practice on WhatsApp, which is exactly right. The fix keeps that front and centre: a site that loads in about a second, reads properly on a phone, and sends parents straight into your WhatsApp.

Here's a before-and-after I built for another educational-psychology practice — a working demonstration, not a paid project: https://nadiapreview.danielslater.dev

Want the two-minute version for your site? Reply and I'll send it — free, no obligation.

Daniel Slater danielslater.dev · {{daniel_contact}}

Optional Afrikaans variant (her site is Afrikaans-first — have a native speaker sanity-check before sending):

Hi Rianie,

Ek het dié week jou webwerf getoets: dit vat omtrent tien sekondes om te laai, en op 'n selfoon kom die bladsye rekenaargrootte deur. Die meeste ouers soek op hul selfone — en min wag tien sekondes.

Jy werk reeds oor WhatsApp, wat presies reg is. Die oplossing hou dit voorop: 'n werf wat binne 'n sekonde laai, mooi op 'n selfoon lees, en ouers direk na jou WhatsApp stuur.

Hier is 'n voor-en-ná wat ek vir 'n ander opvoedkundige-sielkundige praktyk gebou het — 'n werkende demonstrasie, nie 'n betaalde projek nie: https://nadiapreview.danielslater.dev

Wil jy die twee-minute-weergawe vir jou werf hê? Antwoord gerus — gratis, geen verpligting nie.

Daniel Slater · danielslater.dev

Follow-up — day +5, WhatsApp (short; reference the email)

Hi Rianie — Daniel here; I emailed last week about your website. Short version: it takes about ten seconds to open, and parents on phones give up before it does. Before-and-after of a practice like yours: https://nadiapreview.danielslater.dev — the free two-minute rundown of your site is yours for the asking. If not now, just say so and I won't message again.

3. Liizl Miller — email to lmiller@neeco.co.za

First touch — subject: your page title

Hi Liizl,

Two small things on your website with outsized cost. The headline your site gives Google is "LMILLER.CO.ZA" — the domain, in capitals — instead of your name and what you do. And enquiries from the site arrive at an email address on a different domain than the one you own, which reads oddly to a careful parent.

Neither is a rebuild-the-world problem. But they're exactly the details that quietly send an enquiry to the next psychologist in the results.

Here's a before-and-after I built for another educational-psychology practice — a working demonstration, not a paid project: https://nadiapreview.danielslater.dev

Want the two-minute version for your site, including what's worth keeping? Reply and I'll send it — free, no obligation.

Daniel Slater danielslater.dev · {{daniel_contact}}

Follow-up — day +4, same thread

Hi Liizl,

Briefly, and then I'll close the loop. When a school or a GP gives a parent your name, the first thing that parent does is search it. Your site is that handshake — and right now it introduces you as a domain name rather than a psychologist.

The before-and-after again if useful: https://nadiapreview.danielslater.dev

The free two-minute rundown of your site stands whenever suits. If it's a no, no hard feelings — this is my last note.

Daniel

4. Dr Marisa van Niekerk — WhatsApp/SMS to 074 041 0081 (published practice number); Facebook page message as fallback

No public email found on her site (checked 2026-07-24) — which is itself the opening. WhatsApp register: shorter, no subject.

First touch — WhatsApp

Good morning Dr van Niekerk — Daniel Slater here, I build websites for health practices. Congratulations on opening at Val de Vie — saw the note on your site. One observation from a web person: there's currently no way to reach your practice in writing from the site — no enquiry form, no email listed — so parents and referring teachers have one option: phone, during hours. Here's a before-and-after I built for another educational-psychology practice (a working demonstration, not a paid project): https://nadiapreview.danielslater.dev — happy to send a free two-minute rundown of your site if useful. No obligation either way. — Daniel, danielslater.dev

Follow-up — day +5, WhatsApp

Hi Dr van Niekerk — Daniel again, briefly. Assessment enquiries mostly start at night: after a parents' evening, a report, a difficult term. A written enquiry route on your site catches those; a phone number alone can't. The before-and-after again: https://nadiapreview.danielslater.dev — the free two-minute rundown stands whenever you like. If it's a no, just say — that's the last you'll hear from me.

5. Dr Annalize Green — email to greena@annalizegreen.com

First touch — subject: your site design

Hi Dr Green,

An honest opener: the essentials on your website already work — a proper enquiry form, an email at your own domain. Most practice sites I look at can't say that, so this isn't a "your website is broken" email.

It's a design one. The site's look has stood still for years — the footer still says 2021 — and in a field where a parent is choosing who to trust with their child, a dated first impression costs enquiries before a single word is read.

Here's a before-and-after I built for another educational-psychology practice — a working demonstration, not a paid project: https://nadiapreview.danielslater.dev. Yours would be the lighter version: keep everything that works, repaint what shows.

Want the two-minute version for your site? Reply and I'll send it — free, no obligation.

Daniel Slater danielslater.dev · {{daniel_contact}}

Follow-up — day +4, same thread

Hi Dr Green,

One more angle, then I'll leave it with you. It isn't only parents who look at your site — the schools and paediatricians who refer to you check it too, before they pass your name on. A current, confident site makes referring you easier.

The before-and-after again: https://nadiapreview.danielslater.dev

The free two-minute rundown of your site is on offer whenever you want it. If not, no hard feelings — this is my last note.

Daniel

On reply (any prospect)

Move straight to the ladder, stated plainly (playbook §3/§5): deliver the free two-minute look (short, verbal/written, no document), name what's worth keeping first, and only then offer the call. Prices — audit or build — are named on the call, never in these threads. Log every touch and stage change in biz/PROSPECTS.md.