Engagement context — Aerias Athletics (aerias.co.za)

Read .agents/product-marketing.md first. Roster: biz/clients/README.md · money: biz/PAYMENTS.md · ops: the aerias skill + in-repo docs (never marketing's lane).

Who: Aerias Athletics — SA running-apparel e-commerce. Direct client, paid in equity, not a fee (PAYMENTS.md; equity-for-build as a formal payment option is still Proposed → DECISIONS). Bree Media House is the content/brand partner on it. Name cleared for public use.

Segment/ICP: ICP-B reference (e-commerce rebuild) — the anchor case for the UK/EU/US e-comm story and the future Repaint-page before/after.

Stage + whose move: rebuild is staging, pre-cutover — the new SvelteKit storefront ships via staging.aerias.co.za; prod aerias.co.za still serves the legacy static site; store in maintenance. Client/Bree's move: GA4 viewer access (G-R4EP5H5QTF) to pull real before/after numbers; Bree co-credit wording for /work/aerias + homepage. Daniel's move: referral ask + cutover.

The angle: e-commerce rebuild with a GA4-quantified funnel (conversion, cart, mobile) — the numbers don't exist yet, so until GA4 access lands the proof is the live/staging build itself. Also the referral seed for ICP-B and the shared case with Bree (two-way credit).

Proof assets: aerias.co.za (+ staging) · runners tiny-agent background (built, mid-refinement) · GA4 present but not yet accessible to us. Metrics file: biz/clients/aerias/METRICS.md (nothing invented).

Constraints: don't market "before/after numbers" until GA4 access + cutover are real. Co-credit wording with Bree unresolved — don't publish case-study credit lines before it's agreed. Equity relationship: no invoice/pricing copy applies here. Store operations (Supabase/Paystack/deploys) belong to the aerias skill, not marketing.