Engagement context — Bree Media House (breemediahouse.com, Marcelle Liebenberg)

Read .agents/product-marketing.md first. Pipeline: biz/PROSPECTS.md (partners) · client map: biz/research/2026-07-22-bree-media-house-clients.md.

Who: Bree Media House — Cape Town content/brand agency run by Marcelle Liebenberg (friends of Daniel; live collaborator on aerias). Complementary, not competitive: they do photo/video/brand; Daniel does sites that convert.

Segment/ICP: ICP-C-adjacent partner, not a buyer — the named white-label / two-way-referral channel (settled fork: Bree gets named-partner credit; cold agencies get the invisible/NDA fork via the dormant entity).

Stage + whose move: in-conversation. Daniel's move: formalise the two-way referral loop off the aerias template (they pass site-conversion work → rebuilds; he passes photo/video/brand), and agree co-credit wording (ties to the aerias [X]).

The angle: partnership enablement, not selling to Bree. Their ~13-client portfolio is mapped and prioritised (Reusefy ⭐, SoLight ⭐, OMT, NuMuti, …) as rebuild hand-off packets — one warm channel that could feed multiple builds. Wholesale terms per the ladder: retail −25–30% (figure unvalidated — validate with partner #1) or 10% finder's fee; Daniel always keeps the hosting/retainer layer.

Proof assets: breepreview.danielslater.dev — live noindexed faithful rebuild of their own site (hero choice pending Daniel: CSS cloud default vs ?hero=video; the dark redesign was rejected and overwritten). aerias.co.za as the shared live collab.

Constraints: ⚠️ Relationship gate — these are Marcelle's clients. No outreach to any Bree-roster client without her confirmation; the client map is a map, not a green light. Friends-and-partner register: named credit, warm tone, nothing cold or automated. Hospitality exclusion applies to any lead she passes.