Engagement context — African Surfaris (africansurfaris.com, Dave Renaud)

Read .agents/product-marketing.md first. Evidence: biz/research/2026-07-21-african-surfaris.md · pipeline row: biz/PROSPECTS.md.

Who: Dave Renaud — Daniel knows him personally. Surf-tourism operator (est. 2000): guided surf trips SA + Mozambique with safari add-ons. Ex-SA surfing champion, Head Coach England Surfing 2003–2020 — a UK↔SA figure. Site on Wix, template-locked; enquiry = bare mailto only (to info@howtosurfbetter.com), no form/booking/ WhatsApp, no pricing or testimonials.

Segment/ICP: travel/tourism SMB — warm-relationship lead (not hospitality: surf-travel operator, not restaurants/accommodation; confirmed in pipeline as a legitimate target). Warmest outbound lead; only the nadia inbound sits ahead.

Stage + whose move: stage to-approach, preview built. Daniel's move: show Dave the live-site-vs-preview before/after (dave@howtosurfbetter.com / +44 7854 870857 — warm, no cold intro).

The angle: lead with the enquiry-funnel upgrade (mailto → owned WhatsApp-first enquiry/trip-parameter capture), then the craft lift. Same playbook as mozguide (sibling image-heavy Southern-African travel site). Float the multi-brand upside: Dave owns a cluster — shakasurfcamps.com (dated WP, Sri Lanka) is a strong second rebuild; howtosurfbetter.com is healthy (don't lead with it); surfcoachinternational.com unverified.

Proof assets: africansurfaris.danielslater.dev — live noindexed "AFTER" built from his own logo/imagery/copy (logo vector-traced from the Wix master). mozguide preview as the sibling case.

Constraints: surfer tiny-agent background + enquiry engine deliberately deferred — don't promise them as built. Warm relationship: no automated/cold outreach; Daniel shows him personally. No invented pricing — quote per the ladder once scoped (model conflict applies: mark unresolved if pricing copy is needed).