Engagement context — Nadia Omidosu (nadiaoedpsych.co.za)
Marketing · Context · biz/marketing/context/nadia-oedpsych.md

Engagement context — Nadia Omidosu (nadiaoedpsych.co.za)

Read .agents/product-marketing.md first. Evidence: biz/research/2026-07-21-nadia-oedpsych.md · pipeline row: biz/PROSPECTS.md.

Who: Nadia Omidosu — solo HPCSA-registered Educational Psychologist, Centurion (children→adults: therapy, psycho-educational assessments, parent guidance). Current site on Domains.co.za Sitebuilder — template-locked, undistinguished; enquiries via unstructured WhatsApp + mailto only (no form, booking, or lead record). SSL is healthy.

Segment/ICP: ICP-A (SA health practice), ed-psych sub-niche — the same niche as the repeatable ed-psych cluster play.

Stage + whose move: ⭐ Hottest lead — confirmed inbound enquiry, stage in-conversation. Daniel's move: respond and scope. Convert, don't prospect.

The angle: brand + funnel, not brittleness (her SSL is fine — never lead on breakage). Berlein-style image-forward, trust-building rebuild on a distinctive brand

  • an owned WhatsApp-first intake funnel (structured concern/age/urgency intake → her inbox). She's already WhatsApp-first, just unowned — an upgrade she'll immediately understand.

Proof assets: nadiapreview.danielslater.dev — the live, Daniel-approved "AFTER" preview (noindexed); berleinpsych.com as the same-sector live reference.

Pricing note (🔒 locked 2026-07-29 — PRICING.md + DECISIONS.md; superseded the earlier Refresh R1,250 + Essential R275/mo draft): her actual numbers are on drafted invoice INV-2026-001 — build billed hourly, 5.5 h × R1 000/hr = R5 500, less the founding 50% → R2 750 due (not the R2,500 Refresh package). Care plan from go-live is her pick of three tiers at the founding 50% for 12 months: Host R450 R225/mo · Maintain R850 R425/mo · Grow R2 500 R1 250/mo, reverting to list after a year. Recommend Maintain; Grow is the month-2 conversation. Out-of-scope work is R1 000/hr, min 1 hr — client-facing, on the invoice.

Constraints: POPIA hard rule — enquiries go to Nadia only, never Daniel's Discord. Health-practice sensitivity in all copy (trust register, no hype). Founding discount trades for a named case study + metrics rights, agreed in writing.