Bree Media House — client rebuild briefs

Compiled 2026-07-22. Sourced via the Bree Media House partner channel (Marcelle Liebenberg — Cape Town content/brand agency, Daniel's aerias collaborator; see PROSPECTS.md partners row). Roster = Bree's /our-work portfolio (18 entries → ~13 distinct clients after de-duping "Copy of…" slugs).

Purpose: light hand-off packets — one agent handles each rebuild. Each brief is deliberately thin; the per-client agent does the deep research + build.

Standing build conventions (apply unless a brief says otherwise):

• Ship a noindexed "AFTER" preview at <slug>.danielslater.dev (Cloudflare Pages, direct-upload project) — same play as mozguide / nadia / african-surfaris / bree.
• Fresh components per brand — do NOT reuse the danielslater.dev house style ([[fresh-components-per-client-brand]]).
• Build the AFTER from the client's own media + copy, verbatim; raise craft, not claims.
• Default stack for brochure/marketing rebuilds: SvelteKit static + CF Pages, add the editable Option A (Sveltia CMS at /admin) only if the client needs self-edit.
• E-commerce clients are not the static template — they're Shopify-theme / WooCommerce work or a replatform. Flagged per brief.

⚠️ Relationship gate: these are Bree's clients — Marcelle owns the relationships. Confirm with her which she'd actually refer before any outreach. This doc is the map, not a green light.

Priority (rebuild-fit, strongest first)

Strong candidates

1. Reusefy — reusefy.co.za

• What: Cape Town circular-economy startup; reusable-cup rental for events/venues (deposit + wash-hub). Early-stage, grant-seeded. Founder Francois Cloete.
• Current: Wix — thin brochure site, generic template, no real quote/booking funnel for the actual buyers (event & venue organisers).
• Rebuild angle: Fresh, credible static site with a clear "book a cup service for your event" quote funnel (WhatsApp-first + form). Lead with the impact numbers (350k+ single-use cups avoided).
• Stack: SvelteKit static + CF Pages; editable Option A optional. Preview: reusefy.danielslater.dev.
• Scope: Small. Cleanest before/after of the batch.

2. SoLight — solight.co.za

• What: SA solar-lighting brand (decorative → estate/commercial), small catalogue, Cape Town, stocked at BUCO.
• Current: WordPress + WooCommerce, plugin-heavy, blocks bots with a 403 — slow-LCP risk; heavy stack for a small catalogue.
• Rebuild angle: Lean, fast storefront so a small catalogue loads instantly and ranks for "solar lights South Africa."
• Stack: Decide checkout shape first — (a) static catalogue + enquiry/WhatsApp-to-order (lightest, on-template), or (b) keep transactional cart via Shopify/Snipcart (replatform, bigger). Preview: solight.danielslater.dev.
• Scope: Small–medium (depends on checkout decision).

3. OMT / One More Time — 1moretime.co.za

• What: Circular-economy startup — collects disposable vapes, turns components into eco power banks ("One More Night", R299).
• Current: Shopify, working shop, strong sustainability story — but weak buy CTAs, thin product detail, little social proof above the fold.
• Rebuild angle: Conversion/theme polish (not a rebuild) — bolder buy CTAs, richer PDPs, reviews/UGC. Great story to merchandise harder.
• Stack: Shopify theme work + CRO (stays on Shopify). Static AFTER-homepage preview only if useful. Preview: omt.danielslater.dev (marketing render).
• Scope: Small (theme layer).

4. NuMuti — numuti.co.za

• What: SA functional-wellness drinks (kanna/marula/baobab), alcohol alternative; sold via Wellness Warehouse / Faithful to Nature.
• Current: Shopify, clean but thin — ~2 SKUs surfaced, sparse copy, vague social proof; also a duplicate numuti.com domain splitting the brand.
• Rebuild angle: Conversion refresh (richer PDPs, clearer bundles, real social proof) + consolidate the two domains into one brand presence.
• Stack: Shopify theme + CRO. Preview: numuti.danielslater.dev (marketing render).
• Scope: Small.

Marginal candidates (restructure / thin budget / already modern)

5. Civics Academy — civicsacademy.co.za

NGO civic-education platform (multilingual video/course library; Hanns Seidel Foundation). WordPress, dated mid-2010s look, courses bolted on via Thinkific, mobile-perf concern for SA audiences. → mobile-first content hub that makes the video library findable + fast. Thinkific dependency adds scope; grant-funded = thin budget.

6. African School of Coffee — africanschoolofcoffee.org (Bree slugs: "ASC" / "Akos")

Cape Town non-profit specialty-coffee academy (founded 2024). On a Shopify store template that fits a shop, not an academy → restructure to course/cohort-first (catalogue, dates, enrolment). Platform already modern + young non-profit → more restructure than repaint.

7. Skin Creamery — skincreamery.com

Cape Town luxury natural-skincare brand (est. 2014), full retail e-commerce. WordPress + WooCommerce, slider-heavy (mobile-weight), but merchandising/IA already good. A rebuild is a store migration, not a light repaint — only a fit if scoped as a brand/landing refresh.

8. Waves DNA — wavesdna.co.za

Pretoria D2C accessories brand (sunglasses, caps, tech). Already on solid modern Shopify — upside is a distinctive custom theme + CRO polish, not a rebuild. Weak Repaint target.

9. Zille4Mayor — no owned domain

Helen Zille's 2026 Johannesburg mayoral campaign ("Believe in Joburg"). No standalone site — lives as a subpage on da.org.za; momentum is all social with nowhere to convert. A punchy one-pager (pledge/volunteer/donate capture) would land the viral traffic, but it's time-boxed (dead after 4 Nov 2026) and politically sensitive. Only worth a quick sprint.

Not a fit (too big / enterprise / already modern)

• Southern Oil (SOILL) soill.co.za — mid-corporate edible-oils (canola crusher); WP+Elementor, already decent, in-house/serviced. Marginal gains only.
• Herotel herotel.com — national fixed-wireless/fibre ISP; enterprise, in-house web + billing.
• Recall recall.it (was getrecall.ai) — VC-backed AI SaaS, modern site, in-house design; only loosely SA.
• Wetu wetu.com — funded B2B travel-tech SaaS (Claremont); maintained Webflow site, at most a hygiene/polish pass.

Suggested next moves

1. Confirm with Marcelle which clients she'd refer (she owns the relationships).
2. Kick off the top 2 as parallel per-client agents: Reusefy (cleanest before/after) and SoLight (clearest technical pain).
3. Treat OMT / NuMuti as Shopify-theme/CRO jobs — different toolchain to the static rebuilds; scope accordingly before committing.