Engagement context — Mozguide (mozguide.com, Mike Slater)

Read .agents/product-marketing.md first. Roster: biz/clients/README.md · evidence: biz/research/2026-07-20-reference-scan.md · pipeline: biz/PROSPECTS.md.

Who: Mike Slater — Daniel's dad. Family engagement. Mozambique travel guiding + consultation since 1996: custom 4x4 safaris (Kruger-to-coast), expert consultations, real USD pricing (guide $110–150/day). Current site WordPress + Elementor, dated, hugely photogenic subject undersold.

Segment/ICP: portfolio/founding case, not a revenue target. Proves the story "dated WordPress → modern rebuild + new features."

Stage + whose move: building — rebuild live as a noindexed preview at mozguide.danielslater.dev (prod preview = Option C, faithful teal+gold; per the roster row Mike still has options to pick from). Mike's move: pick the option, provide WhatsApp number, hi-res photos, CMS auth setup. (Note: roster says "Option A vs B" while the build thread shipped Option C — stale row, flagged, not resolved here.)

The angle (internal — this is family, not a pitch): the founding portfolio case study. Metrics to gather over months/years: load times before/after, lead-gen improvement. WhatsApp-first enquiry engine + map-driven route storytelling.

Proof assets: mozguide.danielslater.dev (Option C preview). First build of the editable-site template (SvelteKit static + Sveltia CMS) — the repeatable "Option A" stack for future client sites.

Constraints: family — never a marketing target, no outreach, no invoicing pressure; payment = founding/portfolio (family), case-study rights still to be put in writing (☐ in PAYMENTS.md). Don't reuse danielslater.dev house style (settled: fresh components per client brand — mozguide was rejected twice as a reskin). CMS/admin infra still needs Daniel (COMMANDS.md).